This content was created by Peter Winick. This content was uploaded by Peter Winick. This is a YouTube video titled "Definition of Thought Leadership - Helping Thought Leaders-Dropping Bombs Ep 217-Peter Winick" (uploaded 2019-12-15). The excerpt is a monologue-style segment in which the speaker (from the Dropping Bombs episode) defines "thought leadership," breaking it into two parts—"thought" (adding original, thoughtful contributions to an existing conversation) and "leadership" (seeing and applying ideas in ways others do not)—and advising against self-labeling as a guru. The metadata indicates Peter Winick is the featured creator/subject of the episode.
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Thought leadership, give me your definition. Yeah, so I get asked this a lot. So my definition is there's 2 words in thought leadership, right? So the first is thought, which, which represents thoughtfulness. So you've got to be adding to a conversation. It doesn't need to be blank slate, but the conversation already exists, whether that's on resilience, whether that's innovation, whether that's creative, whatever the subject matter is, there's a conversation happening and you're coming in and you're adding to the conversation. You're standing on the shoulders of giants and and you have something thoughtful to say, right? Not regurgitating, not re-quoting someone else. You're adding to the conversation and elevating the entire field that you've committed to. The other piece is leadership, right? And by leadership means you see a place where it can go that others don't. You see a place to apply it that others don't. You've done research that's groundbreaking. You've got a way to apply that thoughtfulness and thought leadership into an area that's getting results that others haven't. Otherwise, it's followership, right? The antithesis of thought leadership is thoughtless followership. There's plenty of that out there. The other piece of the definition is don't call yourself a guru and don't call yourself a thought leader. It's a title or it's a sign of respect for others to say, in the space of online learning, Brad's a thought leader. If you go running around calling yourself a guru or a thought leader, kind of not cool. Yeah, it makes you look foolish. Yes.
