A creator can build a scalable business by turning content into distributable assets instead of trading time for money. The speaker highlights licensing, partnerships, and emerging markets like Brazil, Russia, India, and China as paths to growth, while creators focus on their craft and let partners handle distribution.
If the only time money is changing hands is when you're in the same room as your content, you have a practice, which is no different than a lawyer or a doctor or a prostitute has. It's not a bad thing. It's a great business model for some. But if you want to have a business where the content is going to reach the potential that it can and is going to be an asset that you can potentially exit from in the beginning, then you can't be in the room every day. every time, and you've got to be thinking long-term, and you've got to be thinking about how to morph it into other things. And this is the part where it gets scary, and it's the unknown, and I don't know about distribution and strategic partnerships, and it's like, I see so much opportunity everywhere. We live in a global world now where Brazil, Russia, India, China, it's the fastest growing management class in the history of the universe. So stuff that we've all looked at and go, oh, Tom Peters 20 years ago, amazing, amazing markets to license your stuff. Now, if I said to most of you in this room, how do you do a licensing deal with Brazil? the crickets are gonna chirp. There are markets and opportunities for content if you know how to purpose it and position it, and that's probably not what the author should be focused on. They should be focused on being the best at what they do and working with others that can help them get there, whether it's me or anybody else. Thank you.
