Peter Winick argues that thought leaders hurt themselves by hoarding their ideas. Sharing full frameworks across multiple formats and channels increases visibility and client work, even if some people use the content themselves instead of hiring you.
Hi, this is Peter Winick from Thought Leadership Leverage, and today I wanted to take a moment and talk to you about a phenomenon I've observed with the authors and thought leaders I've worked with over the years. It's what I call content paranoia. There are people out there that are afraid to get their content out to people, to publish their models, to talk about it, to really get it out there in a wide variety of ways. They're afraid that if they put it out there, people won't need their services. The reality is that if you look at any of the best business books that have been published over the last 20, 30, or 40 years, they make it really clear as to what their model is. They write the 7 steps. They don't publish step 1 and 5 and leave us wanting more. They put it all out there. Leadership models publish their models and tell you exactly what to do with it. My advice is to get your content out there. Get your work out there in as many modalities, as many mediums, as many formats as you can. People will look at it. People will enjoy it. They'll consume it. And some of those people will want to retain you to do other things that they can't do on their own. Sure, there are people that will do things on their own, but that's fine. They wouldn't have been your clients anyway. The more you get your stuff out, the more people will be exposed to it, and the more likely they will be to use your services offerings and derivatives of your content. Thanks so much.
