Peter Winick warns thought leaders against letting clients reduce complex ideas into clickbait "hacks." Brief formats work for awareness if you set expectations upfront, but don't sacrifice depth for clicks.
Hi there, it's Peter Winick. I'm the founder and CEO at Thought Leadership Leverage. And here's the idea that I'd like to share with you today, and that's this: how often is it as a thought leader, as an advisor, as a consultant, that in your work, in your relationship with the client, you're engaging in these wonderful conversations and they really want to engage you at scale to serve them, to fix an issue that your work fixes? And you talk about it and you come up with a solution And the solution is fairly comprehensive. Maybe it involves some consulting, maybe it involves some training, maybe it involves some changes, et cetera. And they look and they go, yeah, well, we'd really like to do that, but can you just give us the hacks? Can you just do a lunch and learn or something on the 5 tips to? And what I would say is that you cannot sort of allow clients to turn your body of work, your thought leadership, the way that you've designed it, the way that you have come up with the solutions and the deliverables into hacks, into something that it's not. Now, that doesn't mean that there isn't time and opportunity where something short, something sort of the 5 tips to, are appropriate. Maybe it's to raise awareness in an organization. Maybe it's as a way to introduce your ideas into the company. But I think you have to manage the expectations and say, if you do this, you're not gonna get this outcome. So anyway, we'd love to hear your thoughts on your experiences where your clients wanna take your work and, you know, sort of compress it down to the 3 things they need to do to solve everything that ever ailed them. Love to hear your thoughts. Thank you. Thank you.
