Peter Winick argues that experts who rely on being physically present or on Zoom calls to deliver value hit a scalability wall. The solution: productize your expertise into e-learning, assessments, licensing, or certification programs that work without you in the room.
Hi there, it's Peter Winick. I'm the founder and CEO at Thought Leadership Leverage, and here's the idea that I'd like to share with you today, and that's this: do you need to be in the room, or more likely these days, in the Zoom, in order for your ideas to be shared, in order for your clients to receive value, in order for you to get paid? Well, if you do, it's not necessarily a bad thing, but it's limiting, right? If you need to be in the room, or if you need to be in the, in the Zoom, That is a constraint, and by definition, in essence, what you have is a practice. What I find in my work with lots of authors and thought leaders and academics and consultants around the world is that in order to get out of that, that trap, if you will, of having to be where the client is at a moment in time, you need to spend some time thinking about how might I productize what I have? How might I put my ideas into other formats, into other vehicles into other modalities so that the constraint isn't me and my time, right? And those modalities today are almost unlimited. It could be anything from an e-learning solution. It could be anything, you know, something like a validated assessment tool. It could be licensing your work. It could be a train-the-trainer or certification model, etc. So anyway, my point to you is that if you find that you need to be in the room or in the Zoom to make a living, to exchange ideas, to generate revenue, I would argue that you might want to think about other ways to get your work out there that doesn't have that constraint. Love to hear your thoughts. Thank you.
