Peter Winick argues that requiring your physical presence to share ideas or make money limits your growth. Instead, creators should package their work into scalable formats that reach audiences without needing the founder in the room or on the call.
Hey there, it's Peter Winick. I'm the founder and CEO at Thought Leadership Leverage, and today I wanted to bring up a topic that that kind of never goes away. Keeps coming up and up and up, and therefore I think it's important. And and that's this: If you still need to be in the room, or more likely in the Zoom these days, for your ideas to be exchanged, for impact to happen, for transactions to happen, for value to be created, for you to be paid. For your work, you're missing the boat, right? So being in the room is great, being on Zoom is fantastic, but those are just a few of the modalities, a few of the ways that you can connect with clients, a few of the ways that you can spread your ideas, a few of the ways that you can create impact in the markets that you're looking for. And as importantly, if not more, they're limiting in that if you can only be in one room at a time, you can only be in one Zoom at a time, it is a limiting constraint on the growth of your business, on the growth of your income, on the growth of the spread of your ideas. So again, if, if you need to be in the room or in the Zoom, do that quick check and start to think about how to position and transfer and move your ideas into more scalable modalities, into different ways and means that people can consume your work without you being the primary delivery vehicle. Something to think about. Thanks.
