Peter Winick warns thought leaders and authors not to let book writing consume their business. Treat your book as one small part of lead generation and strategy, not the centerpiece. Don't get trapped by publisher deadlines and the book world's excitement when you should be leveraging what the book creates.
This is Peter Winick. I'm the founder and CEO of Thought Leadership Leverage, and I wanted to share with you today something that I've seen many, many, many smart people, many, many world-renowned authors, thought leaders, and speakers do that I just don't agree with. And what I mean by that is they're in the process of writing their book, they're in the process of launching the book, and And everything in their business revolves around the book. They allow the book to be the tail that wags the dog. The book needs to be one part, one small part of your overall strategy, one small part of your business model, one small part of your lead generation system, one small part of your productization strategy. It's easy to get sucked into book world. It's easy to get sucked into deadlines and the demands of a publisher and the demands of a publicist. And the excitement that it takes to get a book out in the world, but take the time to pull back and think about how you're taking advantage of all the things and all the opportunities and all the situations that by doing this book you'd like to get your business to.
