A speaker shows consultants how to turn one-off keynotes into enterprise-wide programs that actually change how organizations work. Most executives see keynotes as entertainment, not strategy. Position yourself as a thought-leadership partner who can run cross-functional programs, and you'll compete with firms like Blanchard and Richardson for bigger contracts.
So what I see a lot on the keynote side is you're a keynoter and you're doing your 30, 50 keynotes a year and you're knocking it down. Clients love you, right? And you just know you're hitting it. But, you know, the C-levels at the organization are going, well, that's entertainment. We bring them in for the annual rah-rah thing. When you go back to those clients, and I do this all the time with my clients, I go back to the clients that love them most and and say, hey, remember when we only came in one flavor? We now have an enterprise-wide solution that can drive behaviors across the organization. They lean in and go, wow, tell me more. So a lot of times what your clients are doing, particularly the bigger ones, they're sniffing you out and going, wow, really sharp dude. Let's bring him in for this for a day and just rent his brain. But we can't do anything with this stuff. We've got to go back to Blanchard and get the training. Or we've got to go back to Richardson. You know what I mean? So showing them and communicating really loudly and clearly that you can scale and go across an organization. If they're loving you already, that's a big, that's a big thing.
