Peter Winick explains why thought leaders need to share their origin story. Unlike dentists with predictable paths, thought leaders usually arrive at their role through unexpected turns, a calling, or writing a book that filled a gap. Sharing that story helps audiences understand why you do what you do.
Hi there, it's Peter Winick. I'm the founder and CEO at Thought Leadership Leverage, and here's the idea that I'd like to share with you today, and that's this: in my conversations, whether it's for the podcast or talking to clients or whatever the case may be with thought leaders, one of my favorite questions, because I'm fascinated with the answer, is how did you get here as a thought leader? What's your journey been, right? In most careers, if you were to ask a dentist that question, yawn yawn, went to dental school, Started a practice, whatever. Same with an accountant or a lawyer or whatever. But when you ask a thought leader how they got there, or in essence why they're doing what they're doing, I hear things like, "I wrote the book that I needed to read twenty years ago." Serendipity happened. Someone asked me to do something which led to something else. I felt a calling. There was I didn't even know this was a thing to do. So you know one of the things I would I would. Advise folks to do is share that story, share that journey, because sometimes when you get to a stage in your career where the accolades and the expertise and all that stuff are already there, you forget your origin story. And I think it's really important for folks that want to work with you or will work with you or thinking about working with you understand why you do what you do and how you got to where you got. So love to hear your thoughts. As always, thank you.
