To build influence, meet your audience where they already are, not where you'd prefer to be. A high-end brand that dislikes malls still opens inside Walmart if that's where customers shop. Creators must prioritize what their audience consumes over their own preferences.
So what I need to realize is it doesn't matter what my preference is other than to me, the market that I'm going after, how do they prefer to consume content? And if I'm not meeting them where they are, that's just smart, right? Like if you say, hey, you know what? I'm in retail, right? I'm Bloomingdale's, but I don't like malls 'cause I don't know, they're noisy and they smell funny and blah, blah, blah, blah, blah. So I'm gonna go out and do the Walmart strategy and open my Bloomingdale's in, in, Yes. So you have to be where the market is. And sometimes that means it makes us uncomfortable.
