Peter WinickFounder and CEO @ Thought Leadership Leverage

Figuring Out Outsourcing - Thought Leadership Leverage

12 Aug 2014 · 1 min

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1:23

In this solo presentation, the speaker urges creators and entrepreneurs to recognize that their core value lies in producing unique, voice‑driven content that cannot be outsourced. He emphasizes that the way this content is delivered—through writing, speaking, or video—should be the focus, while all technology‑related tasks (website development, social media integrations, etc.) can and should be outsourced to low‑cost freelancers or handled with inexpensive tools. He warns against over‑investing in custom tech, noting that if a creator’s time isn’t worth more than the cost of cheap tech labor, the business model may be flawed. The overall message is to concentrate on the irreplaceable creative element and leverage affordable external resources for the technical side.

Chapters

Here's where you just need to be honest with yourselves and your organization. What you have is content. What you guys cannot replace is the content that you create that is unique, that has a voice, that has an impact. That can't be outsourced on guru.com or something like that. That's you. That's you. You also have a way to deliver it. That way that you deliver it Could be through the written word, could be through speaking, could be through video. There's ways that you can deliver it. Underneath that is where it gets a little murky. So technology, luckily we live in a time where technology is dirt cheap. If you guys are developing your own websites, you're doing the wrong thing. If you guys are figuring out Twitter integration into HootSuite and all this other kind of stuff, you can get that done for $20 an hour. And if your time isn't worth more than that in the marketplace, you're probably in the wrong business anyway. Seriously. Don't get crazy with the technology. Most of you do not have technology companies. Many of you spend, if you're honest with yourselves and say, what percentage of your time are you fiddling around with technology? You're not Cisco. What are you doing that for? Outsource it. Use every resource you can. There's amazing tools out there. Use them.