Peter Winick argues thought leaders should publish unfinished ideas and frameworks as works-in-progress, not just polished final products. Sharing rough concepts invites feedback, validates interest, and accelerates refinement while building engagement with clients and prospects.
Hi there, it's Peter Winick. I'm the founder and CEO at Thought Leadership Leverage, and here's the idea that I wanted to share with you today, and that's this: in most businesses, in most industries, you don't get to ship anything until it's a finished product, right? Imagine you ordered some furniture or some other goods from Amazon and it came and it's not finished, right? There's missing pieces, or it's not all put together, or there's no assembly instructions, or whatever the case may be. One of the benefits of of being in the business of thought leadership is that you can and should, and, and should do it on a regular basis, ship unfinished product. What do I mean by this? Let me unpack this a little bit. If you've got an idea that you're noodling with, a, a concept, a model, a method, a framework, put it out there and be honest. Put it out there and say, hey folks, here's something I'm thinking about and love to get your feedback on. Here's an idea that I'm working on. Here is a model or framework that I came up with, and I'm trying to test it a little bit. Let me see what you think. What do you— how do you react to it? Do you think this would be of interest, of value, etc.? So shipping unfinished products, sharing sort of works in progress and things that are not yet complete, is something that is totally acceptable to do in the thought leadership space and actually beneficial to you and your clients and prospects if you do it more often. So think about what that means for you and when you might try to share something that's quite rough, if you will.
