Digital initiatives fail not because of bad tools but because of misaligned skills, tactics, strategies, and content. The speaker argues the gap between expected and actual returns comes down to process problems inside your organization, not technology.
It's just, how many of you feel you are not getting the returns on the efforts you've put into the digital stuff? Like, I thought this would yield X, it's yielding Y. How many of you were— let's go back. How many of you has it exceeded all your expectations and there's 11 Ferraris in your driveway? None. Right? Okay. So why is it so hard? It shouldn't be so hard. I'm really good as a speaker, I'm good as an author. It's hard. It's hard because either you've got the wrong skill sets, The wrong tactics, the wrong strategies, the wrong content, the wrong product roadmap, right? Any of those, maybe without identity, any of those resonate of why there might be a problem in the process here? And it's not a technology problem, and it's not a system problem, 'cause you got a good system. If you're in here, you got a good system.
