This content was created by Peter Winick. This content was uploaded by Peter Winick. This is a YouTube video titled "Goals for thought leaders to think about." (created 2022-04-21) featuring Peter Winick, founder and CEO of Thought Leadership Leverage. It's a solo talk/monologue in which Winick outlines three types of goals for thought leaders—intrinsic (personal satisfaction and impact), income (specific revenue targets), and exit (what assets or parts of your work could be transitioned or sold)—and invites viewers to reflect on these areas.
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Hey there, it's Peter Winick. I'm the founder and CEO at Thought Leadership Leverage, and today I wanted to talk to you about goals, right? So there's a lot of information, work, literature out there on goals, but when it comes to thought leaders, I find that a framing that we use when talking to our clients early on helps them really think about goals in a little bit of a different way, and I'd like to share that with you. So I believe from my experience and working with hundreds of thought leaders over the last 20 years that there are 3 different types of goals that need to be treated and thought about differently. So the first type of goal is intrinsic. It's, it's the value that you get from doing the work, from the writing, from the researching, that smile on your face when you get an email from someone that saw you speak or read your book days, weeks, months later. That's important stuff. Doesn't show up on a balance sheet. But just because it doesn't show up on a balance sheet doesn't mean it's not valuable. So the first is to understand what your intrinsic goals are. Second is income. You know, income's pretty straightforward. I'm making X, I wanna make 2X or 3X, or I'd like to continue to make X but work a little bit less. What is that number? And get real, get specific, get tangible. What is it on a monthly basis, annual basis, et cetera? And then figure out how you're gonna get there. And then the last is to think about the goals with, with respect to what might an exit look like? What is the asset or assets or subset of what I've built, what I've developed, what I've worked on over the years that might have value at some point in time in the future to another organization, to another entity, if and when I choose to stop doing what I'm doing, or even if I continue to do pieces of what I'm doing, putting it in a different format to have an exit to others. So I'd love to hear your thoughts about what your intrinsic goals are, some discussions on your income goals, and then reflections on what exit looks like and what those goals might sound like. Thanks so much. Thank you.
