Peter WinickFounder and CEO @ Thought Leadership Leverage

Helping Authors & Book Process - Helping Thought Leaders-Dropping Bombs Ep 217-Peter Winick

28 Dec 2019 · 1 min

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1:21

In this interview excerpt, the speakers discuss how they assist authors and thought leaders with the book creation process, emphasizing that a book should not be the central focus of a marketing strategy but rather a component within a larger ecosystem. They critique the traditional "book industrial complex" that insists on agents, publicists, and other conventional publishing structures, arguing that many authors can achieve greater impact and profitability by integrating the book with other initiatives such as masterminds, inner circles, and annual events. The conversation highlights their role as guides and advisors who help clients design a holistic content and marketing plan rather than merely producing a book.

If someone's interested in a book, will you help them with that or no?
Yeah, so we are not book agents and we are not publishers, but we guide and advise and help because the mistake that a lot of people make is they make the book the center of the universe and the book should not be the tail that wags the dog. The book is one place that your content lives. You could touch it, you can feel it, it makes a thud when it goes on a desk, but it's usually the most expensive and the least profitable just on a direct dollar for dollar. If it's integrated thoughtfully into your marketing and strategy and all those sort of things, it's a great thing. But I think there's sort of the book industrial complex, if you will, that still thinks you need a publicist and you need an agent, you need all that. And we question all those things 'cause for some you do, but for many there are alternative ways to get there.
So if I stroked you a big reader and said, hey, I want you to do it for me, do you help me figure out all of those integrated things? Like, Brad, if you're gonna do this, you're gonna need to have a mastermind, you're gonna need to have an inner circle, you're gonna need to have an annual event.
Yep, yeah, totally. And then there are things that are outside of our core competence. So for example, if you needed a speechwriter or a ghostwriter or something like that, we have relationships with some of the top in the world. So I'd say, listen, I've seen your sentences, we need a little help, we need to get you a ghostwriter here, go talk to my friend so-and-so, and he's got an agency that's worked with the world's finest.