Hire experienced professionals to create digital learning content instead of uploading videos or repurposing workshops. Content must be intentionally designed for digital delivery to work. DIY shortcuts and assuming short clips equal effective learning material will fail.
And then the other piece is hiring professionals who have done this before. If I went to the dentist and it was recommended by a friend and he said to me, you know, I really love dentistry, I just love teeth, and I'm just so glad you're my first patient on my first day of work, what flavor, you know, gummies would you like? I'm probably not going to stay in that chair. Yet we all do this, right? We all think, how hard could this be? The system works hard. I can upload a video. Yeah, that's fine. But how do you design and develop content that can be delivered digitally and do what it's supposed to do? That's really the issue. So don't try to do it all on your own. Don't take shortcuts. Don't use content that's not designed. Oftentimes, I mean, some of the worst things I've seen are, well, this is my workshop, which is really kind of a long keynote. So if I can speak for an hour, and then a client asks me to do a workshop, I can speak for 2 hours, because it's sort of like 2 speeches. And if I record it and somebody told me 8 minutes is a good content length, or 3 minutes, or 2 minutes, I get my editor to just cut it into those slices. Voilà, I have something. No, you don't. That's not the way to do it. That is not learning.
