Peter Winick argues that thought leaders relying on one-on-one coaching and speaking should package their ideas into scalable products like assessment tools and video training. This low-touch, high-scale approach expands impact without the time constraints of personal delivery.
Hi there, it's Peter Winick. I'm the founder and CEO at Thought Leadership Leverage, and here's the idea that I'd like to share with you today, and that's this: most thought leaders, most experts, most advisors, consultants, authors, etc., the business that they're in, when you think about it, is really high-touch and low-scale. So keynote speaking— high-touch, low-scale. You can only do one at a time. Being an advisor, being a coach, being a consultant— High-touch, low-scale. Great. There's nothing wrong with that business model, but what I would suggest, what I would strongly suggest, is that every thought leader should be thinking about, about this question every day, which is, how do I move from high-touch, low-scale to low-touch, high-scale? What's low-touch and high-scale? Taking your ideas, taking your methodologies, your frameworks and such, and moving them into more scalable solutions. A validated assessment tool, a video-based training system, something that you could license to large organizations so that they can get your work out to more people. So very, very different business model, but ultimately one that's a fantastic complement to what you're probably already doing. So again, think every day about what can I do to get myself into a business that's more low-touch and high-scale. Love to hear your thoughts.
