Speakers often fail at selling digital content because they copy tactics from live speaking: a flashy website with photos and testimonials works for booking gigs, but digital sales need longer cycles, committee approval, and budget justification that a speaker's portfolio alone can't provide.
So if you take someone that's a great speaker and you ask them how to market their content digitally, what they do is they take what's worked for them over here and they put it over here. So I know as a speaker I've got an engaging website. Look, there's pictures of me and there's logos and there's big audiences and small audiences. I have a track record. Hey, I've spoken in front of groups just like yours, right? I've got unique life experiences. You know, I got my leg eaten skiing or I was the number one Military person, whatever it is. Those are unique life experiences that a speaker might have. And they know how to close a one-call sale. Most people on the speaking side realize it's very infrequent. Maybe it's 2 calls. It's not a 6-month, 9-month, 12-month sales cycle. If a client's going on and on and on like that, either you're selling to a committee, they don't have the budget, or whatever the case is. So all these things work in the speaking world. They don't work in the content world. They don't work in the digital content world.
