Peter WinickFounder and CEO @ Thought Leadership Leverage

How to Build & Leverage Thought Leadership - Agency Profit Podcast - Peter Winick - Clip 2

8 Mar 2021 · 1 min

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1:11

In this clip, the speakers discuss how to effectively execute a thought‑leadership or content strategy by focusing on the market rather than the creator’s personal preferences. They explain that thought leaders naturally gravitate toward a preferred “canvas” – writing, infographics, video, etc. – but successful outreach requires stepping into the mindset of the target client avatars. The conversation stresses the importance of creating three to five highly defined client avatars that combine psychographic and demographic traits, and then understanding how each avatar consumes content. By matching the appropriate content format to each avatar’s consumption habits, agencies can more reliably achieve client success. The segment ends with a brief promotional call‑to‑action for a free profitability toolkit.

So let's dig into the how a little bit. What are some of the things that, you know, your clients are getting a lot of success with when it comes to, you know, going out and executing on the strategy?
So again, the how is again a result of your market, not you. And what I mean by that is as thought leaders, as creatives, as people that want to put content out in the world, we all have a default canvas that we prefer to use as creative people. Some people like to write, right? Great. So the keyboard's your canvas. Some people like infographics. Some people like video. Some people like pocket— whatever. Okay, the point is it's not about you. So the trick is to really get in the head of who are your client avatars. And again, I hope I don't have to explain this to marketers, but you need to have 3 or 4 or 5, whatever the appropriate number is, of highly defined client avatars, combination of psychographic, demographic, whatever those traits are. And then you have to understand how did they consume content.
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