Peter Winick argues that thought leaders pursuing impact need different strategies than those pursuing income. A movement requires a manifesto; monetization requires productized offerings. The tools diverge, so you need to know which one you actually want.
Hi there, it's Peter Winick. I'm the founder and CEO at Thought Leadership Leverage, and here's an observation, a thought that I'd like to share with you all today, and that's this: thought leaders are driven by many, many motivations, as are— as is everyone else, right? There are intrinsic motivators and there are extrinsic motivators, but oftentimes thought leaders sort of blend the two and it gets a little bit mucky. What do I mean by this? There are things and times that You are looking to put your work out there to have impact in the world, to change things, to upset the apple cart, if you will. And then there are other times, might even be with a similar, similar population where you're looking to use your work, your hard work, you know, the effort that you've put into creating this beautiful body of thought leadership to generate income for you. So my thought on this is that you've got to be really clear about the intention and you can't use the same tool to drive impact as you do to drive income, right? They could be derivatives, right? They can be connected to the same idea, same body of thought, leadership. But if you're looking for impact, you want to— you might want to start a movement. You might want to create a manifesto. If you're looking for income, it's more about strategically productizing your offerings and solutions in ways that are aligned to a buyer's need. So anyway, I'd love to hear your thoughts and some of the things that you've done to drive impact in the world as well as generate income with your work. Thank you so much.
