Peter Winick argues that most consultants and thought leaders underprice their work and capture only a fraction of the value they create for clients. He pushes professionals to reconsider how they price and position engagements to get a fair share of what they generate.
Hi there, it's Peter Winick. I'm the founder and CEO at Thought Leadership Leverage, and here's the idea that I'd like to share with you today, and that's this: far too often I hear from thought leaders, academics, consultants, the folks that I work with, that, wow, they did this project for a client and look at the value they created for that client. Look at the, the zillions of dollars they saved the client, or Enabled them to enter a new market. Whatever the case is, they created really massive value. And I look at that and say, "That's amazing." That's what we all want to do as consultants and advisors and partners and such. But what is the value you created for yourself along that way during the process? And if it's pennies on the dollar, something's wrong in that equation, right? It's it's it's not an equitable partnership. You're either underpricing or not positioning the engagement in such a way to extract the value that is equitable, that is fair to you. So my question is, you know, do you spend enough time thinking about creating value for yourself as well as creating the most value that you can for your clients? Love to hear your thoughts.
