Peter Winick argues that most people execute tactics faster without pausing to check if their overall strategy is sound. A flawed strategy executed quickly just wastes more effort. He recommends taking time to align your strategy with your actual tactics.
This is Peter Winick. I'm the founder and CEO of Thought Leadership Leverage. One of the things I ask clients when I first start working with them is, when was the last time you revised and updated your strategy? When was the last time you took time out, time out from your very busy schedule and took a strategic pause and took the time to ask yourself, analyze and think through your strategy as it relates to where you are today and where you'd like to go. What I find incredibly interesting is many, many, many of my clients come to me and when I ask them that question, they start to tell me about the tactical things that they're doing, about the new things that they're doing from a tactical perspective. They're doing something new on social media, they're doing something new for lead generation, they're developing new products, offerings, and solutions. And I say to them, that's great, but if all you're doing is executing tactically faster against a flawed strategy, You're wasting energy and effort. So I advise my clients to take the time and effort to stop, which is really, really hard to do in the fast pace that we move in. Stop, pause, and devote the time, devote the energy, and devote the effort into a strategic alignment. Make sure that the strategy that you're operating from today, assuming that you have one, is aligned with where you want to go and that the tactics are supporting it.
