Peter Winick argues that microlearning video modules of 3 to 18 minutes are replacing traditional long-form training. Organizations now want concise, measurable bursts of knowledge they can scale across thousands of employees through subscriptions. Winick's company handles the scripting, recording, and editing to turn books and workshops into these short segments.
Hi, this is Peter Winick. I'm the founder and CEO of Thought Leadership Leverage. Have you seen those signs in quaint bed and breakfasts or in movies about the Middle Ages? The ones that say, Ye Olde Inn? Ever wondered why they say ye instead of thee? Centuries ago, the English language used another alphabet, closely related to the one we use now. That alphabet consisted of 29 letters, instead of 26. One of those now-lost letters was named thorn. When spoken, it made the th sound. So those old signs are actually intended to begin with a thorn, and they do say the Old Inn. Doesn't that make a lot more sense? Sticky and well-crafted learning doesn't need to take a long time. The new standard for long-form content is only 15 to 18 minutes. If you can communicate clearly, and deliberately, your short-form can create a big impact. The old standards— 2-day workshops and hour-long training videos— have fallen by the wayside. Bye-bye, long-form. From our experience working with authors, speakers, and thought leaders, most of their clients want small, focused bursts of knowledge that lead to a big aha. This is the new standard for training. It's what enterprise buyers want and it's what learners need. Translating your content into a briefer format will make it easy to digest and accessible to a larger audience. You can showcase your content with clarity and brevity and still make a direct impact on a client's KPIs. The next step in the process is to use your content to create a microlearning curriculum. I know there are challenges in boiling down a 2-day workshop or a full book into a handful of 3 to 5 minute videos, but it can be done and the rewards are worth it. There's both an art and a science to it. Thought Leadership Leverage has a wealth of experience dealing with these challenges. We have the expertise to bring the best pieces of your content into microlearning formats and to bridge the technology gap in scripting, recording, editing, and launching your content into an online learning system. Digital content can support existing items like workshops, seminars, and one-on-one coaching. It gives you more impact over the long term with your clients. You will reach more people in their organization, and because of the lower costs, your clients will be eager to share your content with a larger audience. With that, you can position your content for long-term commitments. Enterprise-level buyers will have an incentive to subscribe to your content and make it part of their organization's core learning process. It's a high-volume, low-cost-per-head business. Think about how many of your clients have tens of thousands of employees. Think of the value for you to have something to sell to that entire population. So take a look at your content and ask yourself, do you want to be on the cutting edge of technology with reliable on-demand product, or you want to be like the thorn in ye olde inn? Outdated, unneeded, and all but forgotten. It's your choice. Thought Leadership Leverage can help you make the right one. Thought Leadership Leverage.
