Brad Lee talks with Peter Winick, who helps experts and business owners turn their knowledge into thought leadership that drives revenue and market differentiation. They're setting up a conversation about making expertise work as a systematic growth engine.
What it is? Brad Lee back again with another episode of Dropping Bombs. Today in the studio, folks, I have an intellect for you, Peter Winick. Welcome to the show.
Thanks for having me, Brad.
Man, it's my pleasure. And folks, if you guys haven't heard of Peter Winick, it's usually because he's behind the people that you have heard of. He's the, he's the guy that provides deep expertise for people with deep expertise. He's got a company called Thought Leadership I don't know if that's Inc. or whatnot, but Thought Leadership Leverage would do. What he does is ultimately show business owners, subject matter experts, all kinds of people how to use thought leadership, which is, you know, intellectual property, know-how, knowledge, how to use it to drive more business, drive more revenue, make more impact, etc. Would that be fair?
That would be more than fair. So how do you, how do you use it, you know, from one end of the spectrum to differentiate yourself or your organization, to build your brand? And then it sort of splits there from the standpoint of, are you monetizing that content directly? I'm selling a program. Or are you monetizing your content indirectly, meaning I'm using the content to get you, uh, to attract you as a client, and then I have other services, offerings, whatever, uh, that I'm selling? But, you know, content's where it's— content to me is the great equalizer, right? So Most entrepreneurs can't go head to toe from a financial perspective, from a brand perspective, from a resource perspective with a big entity, but many of them are as smart or smarter than them, and if you can put the spotlight effectively on your content and thought leadership, you can compete quite effectively there.
