This content was created by Peter Winick. This content was uploaded by Peter Winick. This is a YouTube video titled "Partnering with Distributors - Thought Leadership Leverage" (uploaded 2014-08-12). It contains a short talk/presentation in which a single speaker (labeled SPEAKER A) gives marketing and growth advice about expanding distribution through strategic and content distribution partners—identifying complementary partners, partnering at small and large scale, and leveraging distribution channels to reach new audiences. The excerpt appears to be from a workshop or thought-leadership session aimed at creators/marketers.
Chapters
Real aha, right? So most of us spend a lot of our time communicating, writing, serving sort of our followers. And the problem with that is if that is not high growth based on a marketing strategy that drives the growth, you're talking to the same people over and over and over and over again, right? So most of you don't have the distribution to take you from where you are now to where you want to go by just selling into your existing database, fan base, follower base, right? That make sense? How do you expand it? Well, expanding it is sort of 10. I'm a 10? Thank you. Thanks. 10 seconds or minutes? Minutes. Minutes. Oh good, okay. Here we go. 10 minutes of me and then we're free. So the distribution side is instead of continuing to just sell more stuff or only communicate or talk to your people, figure out how to Make that broader. Figure out who would be a great distribution partner for you, who would be a great strategic partner, who's got clients that are like-minded to you or think like you do or have the same problems that you're solving but might be tangential. They're not a direct competitor, but they're someone that it would make sense that people— sort of like on Amazon, people that bought this book bought this book. Do that exercise for yourself and reach out to those folks. Some of that can be done on a small scale. You partner with each other in the room. Some of it is big scale. looking for distribution partners at the national level, at the global level, et cetera. There's lots of people in the content distribution business. Get to know them. Thank you.
