Peter Winick argues that despite 2020's disruptions, planning for 2021 is more critical than ever. The year forced creative experiments in thought leadership and client engagement that actually worked. Start planning now instead of waiting.
Hey there, it's Peter Winick, and we are entering the 4th quarter of 2020. Some would say not soon enough, but typically many of us in the 4th quarter spend a good deal of time starting to think, starting to plan, starting to say, what are we gonna do differently next year? What worked really well this year? What are the risks that we might take, the new investments we might make, new markets we might enter, et cetera? I would say that this year, that's no different. In fact, it's probably more important, more important than ever to put your energies and your focus and your effort into how are you going to win in 2021. Clearly, the game plan for 2020 didn't, didn't pan out as any of us had planned due to circumstances beyond our control. But we're living in a new world now. And although many of the outcomes this year have been horrific, I've also seen a lot of folks doing some really amazing things, some innovative things, some creative things, some powerful things. It's been a year of experiments. It's been a year of trying different ways to connect your content, your thought leadership with your clients. And I've seen again some, some really amazing things that are working, that are resonating. In any case, if you'd like to schedule a call, happy to do so. Click the link below. If you'd like to share what you've learned, happy to do that as well. Shoot me an email at peter@thoughtleadershipleverage.com. I wish you all the best. Thank you.
