Peter Winick argues that thought leaders need systematic sales and marketing playbooks, not just great content. His firm has spent a decade building proven processes with world-class creators, offering customized step-by-step plans that pair content with marketing tactics for predictable revenue.
Hi, this is Peter Winick, the founder and CEO of Thought Leadership Leverage. The content business, like any business today, requires discipline. It takes work to write a good book or deliver an awesome speech, but that's just table stakes. If you want to maximize your revenue, and most people today do, you need a strategy and a disciplined way to implement marketing and sales processes in a consistent manner that deliver predictable results. Ad hoc approaches don't work. They lead to late nights worrying when you'll get that next gig. Jumping from Twitter to email campaigns to webinars without a thoughtful plan in place will not pay off. No one went to school and earned an MBA with an emphasis in thought leadership. Many thought leaders rely on word-of-mouth stories— what worked for others and what didn't— and then they try to apply those ideas in their business. Sometimes it works, And sometimes it's a complete disaster. Thought Leadership Leverage has spent over a decade building a repository of knowledge. It comes directly from our work with dozens and dozens of world-class authors, speakers, and thought leaders. We not only know industry best practices in sales and marketing, but we're continuing to innovate and push these ideas forward as new tools and technologies become available. We will work with you to identify strategies that you want to implement And then we create customized plans that are based on your goals, your content, and your target audiences. There simply is no one-size-fits-all approach. We call these playbooks. These playbooks document the step-by-step processes needed to develop and execute disciplined marketing campaigns and sales initiatives. You and your team can implement them, or we can help you implement them. Results come from combining great content with equally great sales and marketing strategies and tactics. Allow us to develop these playbooks for you so that you can leverage your content efficiently and cost-effectively.
