Peter Winick explains how plumbers can use thought leadership to solve two problems: attracting younger workers by showing a real career path, and becoming the trusted advisor homeowners call first by sharing preventive maintenance tips and data-backed advice.
So if I'm a plumber out there in the world, right, and I'm listening to this, you got me interested. I mean, other than calling you, which they're welcome to do, we'll give them the information at the end, but other than calling you, how would I as a plumber start to begin to create and use thought leadership?
So I'm working with a couple of folks in the home repair space, heating, ventilating, air conditioning, home repair, whatever. So for the plumber, I'd say, well, where's the pain, right? So the pain could be for the plumber, as it is in many of the home trades today, in the talent acquisition side, right? There aren't enough young people coming into the trade because they want to go to college and they want to do all these other things. So it could be, am I using that application of thought leadership to attract people to come and work for me because I can show them a career path? That's a whole different piece than am I going after the homeowner Talking about a different way to use plumbing services.
I'm trying to get everyone to consider me the best plumber in town. So, so I, I'm used more than everybody else.
So best plumber. Again, let's go with the talent piece as one thread could be one of the reasons I'm the best plumber is my people are great. I got better people than anybody you've got. They want to be here. They have a career. They're fully trained. They're certified in this or whatever. The customer service is awesome. They know everything there is to know about plumbing. Right? And I can back that up with data and facts. I've got to, I've got to actually back that up by hiring the best talent. Um, you know, in terms of differentiating against the other plumbers in the marketplace, that's a marketing twist. I think there's some thought leadership that can go into that where— and I don't know much about the plumbing business— is there, are there more things that people can do from a preventive nature than wait till the toilet jams up? Do we need to start training people that, you know, every 18 months, you know, just like, you know, every, every year, like, you get your teeth cleaned, you should have somebody come in and we sell you a contract to make sure your plumbing works and we prevent a bad thing to happen. I don't know.
