A plumber can build authority by teaching homeowners about water-saving toilets and their ROI. Partner with Tesla dealers, frame upgrades as environmental investments, and turn that knowledge into a referral pipeline that brings customers back.
What I'm hearing with the word thought leadership, I'm trying to spin it into marketing, which is why if I'm a plumber listening to this, I'm thinking, dude, how can I write a blog or an article or put out some sort of podcast or some, some intel and some, some good information? Let's just say knowledge.
Mm-hmm.
How do I put out some knowledge, some, some knowledge that a lot of people wouldn't know? But if they saw it and they started recognizing that I'm the plumber that's, that's telling all these So maybe for the example, and again, I don't know a hell of a lot about the plumbing business other than, you know, I use my toilet and it tends to work.
But is that what it's about? So let's say the knowledge or thought leadership could be, hey, the average toilet in an average home in my community that I serve is 20 years old, 25 years old, I don't know, whatever, it's old. And there's new technology toilets out there that cost X that use half the water. So now it's about, I want you to make an investment in something you're not thinking about that isn't broken. But here's the ROI on that. Within 2 years of replacing toilet X with toilet Y, you know, you're an environmentalist, so your water usage is going to go down. Your water bill is going to go down. Your whatever it is. So it might be an angle of, you know, you're driving a Tesla, you're driving a Prius, you want to be pro-environment, but you're wasting all this water at home. That doesn't align with who you are and who your values are. Let me make sure your home aligns with the values that you represent yourself.
Yeah, so that's thought leadership.
Maybe I partner with the Tesla dealer and every time you roll out with a Tesla or Prius, you get a free, you know, $20 off a visit or something like that.
Yeah, because again, to me, that would drive business back to my company. Right. If I read an article that said, hey, new toilets are better for this reason and that reason, I'm like, hmm, that's interesting. I didn't even think of that. That's thought leadership that would also drive back to your biz.
