Peter Winick turned his podcast into a revenue stream by charging PR firms to pitch their clients as guests. He screens every potential guest to protect quality and his name, and notes that many agencies pay flat fees to place clients on dozens of shows without asking if the audience is even relevant.
So when I started our podcast, I cashed in some chips and called some friends and clients and said, hey, I'm trying this out. It's an experiment. It may work, it may not. 20 minutes of your time. Here's the theme, whatever. And that was fairly easy. Took some time, but I was able to get 20, 30, 40 lined up pretty quickly. Then I realized, which I didn't really plan on, there are PR firms and podcast placement agencies that have clients that are being paid, they are paying To pitch to people like me. So somebody's spending money to get on my podcast. We always do a call in advance of the podcast to make sure it's a fit, to make sure they understand what we're doing, whatever. That turns into business. I'm not doing this for my health.
You see, you take it seriously, don't you?
Well, I'm not doing this for my health, right? So when I've got— well, I want to put out a quality podcast because I won't put anything with my name on it that I don't think is good. But in preparation for an episode, I'll say to someone, well, these are the type of people we work with, this is what we do, this is what the conversation— and they're What do you do? Tell me more. Because all they know is they're paying somebody a couple grand a month to get them on my podcast and 50 others. Nobody else is asking them these questions. Oh wait, could you help me? Yeah, I can help you. Like, let's take that offline.
Yeah, that's why, that's why those are the people that are probably calling me a lot because I get a lot of people saying, so-and-so wants to be on your podcast. And I'm like, how does so-and-so even know about my podcast?
Yeah, because there's lists and there's companies that sell lists of podcasts.
Interesting.
So you should have somebody working for you screening all those people from a business development perspective to say, you know,
