Peter Winick explains why clients resist change: they perceive even modest suggestions as radical overhauls. Break proposals into tiny, concrete actions that deliver quick wins. Small successes build confidence before you introduce bigger shifts.
Hi there, it's Peter Winick. I'm the founder and CEO at Thought Leadership Leverage, and here's the idea that I'd like to share with you today, and that's this: is your work perceived— perceived is the key piece here— as being a radical change to the organization or the teams that you're working with, or an incremental improvement? Now, what might seem to you like a small tweak or a suggestion because you've been doing the work for so long You might see that as incremental. It may be perceived as radical. And if it's perceived as radical, the organization, the client, might be reluctant, might be afraid, might have some fears to overcome before they embrace what they believe to be radical. So one of the things to be thinking about is where the change that inevitably will happen from a client being exposed to your work will impact them and what you can do to sort of chunk that down to the most incremental, tiny little tastes of improvement before getting them to dive all in. Maybe it's an activity, one little tip, one little habit, but use that as a way to enable the client to taste a little bit of success before you go in and want to change up everything on them. So anyway, love to hear your thoughts on where you think your work sort of lies on this sort of radical to incremental basis. Love to hear your thoughts.
