A creator's existing work is a business asset worth reusing. One strong book chapter can become an assessment tool, video series, or questionnaire. You don't need to master every format yourself; outsource the translation like you would a foreign language edition.
Talking about repurposing your content with purpose. So what does that mean? What that means is most people that create content— authors, thought leaders, etc.— tend to do it in one format and one medium, usually the written word. Not exclusively, but usually. That written word might be books, might be articles, depends on how you've traditionally gotten that content out there. What you need to do is think about what else you can do with that existing content. So by default, most creatives, most thought leaders, given a block of free time, they gravitate towards creating something new or doing some new research or creating a new model or doing something different with it. And that's fine and that's great, but understand the drivers of the reasons why you're doing that. You're probably doing that to solve a creative need as opposed to leveraging a business opportunity. From the business perspective, I'm a big fan of repurposing. So if there's a chapter in your book that you know is just a really great chapter. It's the one people always ask you about when you meet them for the first time. You can take that and you might be able to turn it into an assessment tool. You may be able to turn that into a series of 3-minute videos. You may be able to turn that into a tool for a manager to use to ask questions of his employees. Lots of different things that you can do. You don't have to be the expert in doing all these things. Consider it translation. Right? There are— when your book is published in Finland, it doesn't mean you have to go out and learn Finnish or Dutch or whatever it is they speak there, right? So converting to the different mediums, you just need some folks to help you. And I think it's an important way to make sure that you constantly think about your content as an asset and you're constantly figuring out how to leverage those assets. Thanks, and I appreciate your time. You're welcome.
