Peter Winick talks with a guest about using thought leadership to scale professional service firms. The market for structured thought-leadership programs is expanding rapidly, and positioning expertise as a lever for other experts creates real differentiation and revenue growth.
And you, you help people scale their businesses quite dramatically.
Yeah.
All through— Yes, we do. Through thought leadership. Yeah. Which is funny because you have your own thought leadership.
Exactly. Well, mine, mine is limited to thought leaders, right?
Yeah, but, but you said your tag is, uh, you give deep expertise to those with deep expertise. Yes. That's good. And there's a lot of it, and more of it's growing. Have you, have you saw that? Like, the industry is growing.
I think it's, it's moved a lot, or where it is moving is from the traditional, hey, I'm an author speaker, I, you know, road warrior speaker. There's plenty of those, we love those. But more and more mid and large-sized professional service firms, accounting firms, consulting firms globally are diving in going, wait a minute, everybody else has got a book and everybody else is speaking and everybody else is writing. We sort of dabbled in it. How do we do this with structure and how do we do this in an impactful way?
