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Selling a $15,000 to $50,000 keynote is easier than selling a $2,000 to $7,000 one. High-budget audiences already have money set aside and know what speakers cost. Mid-range buyers don't have a budget framework yet, so they balk at the price.
Selling a $15,000 to $50,000 keynote is easier than selling a $2,000 to $7,000 one. High-budget audiences already have money set aside and know what speakers cost. Mid-range buyers don't have a budget framework yet, so they balk at the price.
I can tell you from years of experience, it is far easier to sell a keynote at $15,000, $20,000, $50,000 than it is at that $2,000 to $7,000. It is exponentially harder. Why? That's a little— well, why is it? The more sophisticated audiences have no budget. You know, people cringing? No. So no, they have budget. They've bought it before. They know this is what they do. They know what they've spent in the past. It just is what it is.
