A framework for finding your X: the one thing you do best that sets you apart. The speaker argues that identifying and pushing hard on this single differentiator is the number-one priority for standing out and becoming the go-to specialist in your niche.
So if you were saying the questions that help them develop their strategy, like I wanna be able to give a framework so each person here can go through their content and come up with a plan? Well, the solve for X is the biggest thing. So like when I see a bunch of your business cards and it's got skydiving and 10 other things, like what's the one thing? What's your one thing? And some of it is you need to have a lot of things right now in the markets that you're in, but really what's your lane and what's your sweet spot? I wanna be the X guy or gal. I do that better than anybody else. And pushing hard on that and differentiating. That's the number one thing, is to be a specialist in number 10 books.
