Speaking VS. Teaching. Are you able to do both?

Hi there, it's Peter Winick. I'm the founder and CEO of Thought Leadership Leverage, and today I wanted to share some observations and reflections that I've had after weeks and weeks and weeks of talking to friends and clients and colleagues. The issue is really the difference between speaking or keynoting and teaching. So there is and will always be a market for speaking. It has changed drastically. We're doing things by distance now. Live events are coming back up, et cetera. But speaking is really about being engaging. It's about being entertaining. It's about putting some concepts out to an audience in a way that's somewhat fun, somewhat light, but gives them something to sort of ponder and think about and then move on with the rest of the event or the conference or whatever it should be. Teaching or developing capabilities in other people based on your thought leadership, based on your content, based on your intellectual property is very, very different. So, it's one thing to get up, you know, on a stage and tell your story and tell your tale. That's great. There's no expectation that anyone in that room will then be able to do anything better, different, think about something through a different perspective as a result of just sharing that experience. Developing capabilities is an entirely different skill set. What we've seen is that the market is investing more and more in capabilities development right now at this point in time than it is in keynoting and speaking. That's actually an opportunity. The opportunity lies in how you rethink your work, rethink how you serve your clients, and start to think about developing capabilities in others based on your deep expertise and thought leadership. Love to hear your thoughts and comments. Thank you so much.