Peter Winick explains why speakers and coaches fail to convert audience excitement into business. Most professionals move to the next gig without offering follow-up products or services, leaving money on the table. Building a suite of offerings after your event turns one-time enthusiasm into lasting revenue.
Just a couple of data points here on things that you can convert. How many of you feel like every time you touch a client, either as a speaker or a coach or a consultant, you leave them wanting more? They love your stuff. All right, how many of you feel like your stuff stinks and nobody wants it? Okay. Okay, good. You guys can leave. How many of you feel like you've embedded into the marketplace every time you're out there, wow, they really loved it, right? It's rare that you meet a speaker that comes off stage that goes, I bombed. It happens. But more often than not, they're going, wow, I had the meeting out of my hands. They're using my terminology over the cocktail party. I really teed it up. And then what? Then you get on a plane and go to Phoenix and do your next gig. Then you get— you don't talk to them for the next year until they have their next convention. You've got to be able to supply the demand that you're creating. And I think it's a function of the products that you have and the offerings that you have that often limit that.
