Alex Draper, CEO of DX Learning Solutions, worked with Leadership Leverage to build a go-to-market strategy and thought-leadership platform after eight years running his business without one. They delivered a four-part approach covering platform, content, offerings, and execution. He now has a clear market strategy and recommends the partnership.
Hi there, my name is Alex Schraper, CEO and founder of DX Learning. I first saw Bill speak at a conference I was at, uh, March of 2023. Uh, immediately knew that this is someone and his business thought leadership leverages an organization that I just have to engage with. I knew after 8 years of building my business and experimenting, because that's what you do, that the time was right to stop experimenting, uh, and take everything that we have learned and done over the the last 8 years and really create a North Star. Why do we do what we do? What is it that we do? And that's thought leadership. You know, we're a knowledge industry. We are thought leaders, and we really need to understand what it is that we're thought leaders on. And the more clear we are about that, the more clear we can go with a go-to-market strategy. And then we didn't have one. It was missing. So right time, right place. I engaged with Bill and Peter. We did the initial Let's understand what it is that you do, the initial engagement. And it was perfect timing because after the initial engagement with the leadership team, we actually had an offsite with the greater team and we used them for a 1-day offsite to engage them, to get further buy-in to what we had done as a leadership team and gain further deeper insights into a go-to-market strategy that we would execute over the next 12 months. Throughout the journey, the whole process has been way better than what I expected. And I know my two members of my leadership team came into the first phase with a little bit of heard this, seen this. We've engaged with other consultants before in the past, and we never got what we wanted. And finally, this was different. We we got what we wanted. We have a platform to which we will go to market with. We have ideas. We have a an execution strategy on how to get to the content and the offerings and to really, really engage and execute their 4-pronged approach to thought leadership. So recommend these guys to anybody. We are continuing to use them and we'll do so for the foreseeable future, and the results have been fantastic so far. So big thank you to the team, looking forward to continuing working with you. And anyone else thinking of working with for leadership leverage, I highly recommend them.
