B2B buyers are risk-averse and focused on measurable results, yet they're spending heavily on professional development. The digital content market is projected to grow from $107 billion to $325 billion in two to three years, forcing companies to rethink how they build and sell.
Last comments on the B2B market is they're risk-averse, they're results-focused, they're not buying solutions based on an emotional response. You have to overcome that, but they're spending a ton of money. I don't know if you can see the stats on the bottom there, but how fast digital content market is growing. It's going from $107 billion to $325 billion in the next 2 or 3 years. That's with a B. So it would be nice to have a very, very, very, very, very small sliver of a $325 billion market, but you're not gonna get there doing the same things that you've been doing that haven't been working. You gotta be willing to change how you build it, how you market it, how you sell it. Thank you.
