Peter WinickFounder and CEO @ Thought Leadership Leverage

The Thought Leadership Handbook. UNBOXED

19 May 2026 · 1 min

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1:22

In this brief unboxing video, the speaker—one of the authors of The Thought Leadership Handbook—opens the physical box containing the newly published book after a year-and-a-half to two years of development. He publicly thanks co‑authors Bill Sherman and Naren Ariel, as well as roughly 100 contributors who provided testimonials and were featured in the book. He references his own 20‑plus years in the industry, positioning the book as a distillation of that experience and the collective insights of his colleagues. The speaker expresses a mix of awe and gratitude at seeing the finished product, invites viewers to obtain a copy, and underscores the book’s promise: teaching readers how experts elevate big ideas and how they can do the same.

Chapters

All right, here we go. This has been in the making for a year and a half, 2 years. The book, The Thought Leadership Handbook. We've been working on this nights, weekends, whenever we could, and the box is here. So I'm gonna open the box. As I'm doing that, I want to just acknowledge and be thankful to Bill Sherman, my co-author, and Naren Ariel, my co-author, and the 100 or so folks that have Given us just amazingly generous and authentic and powerful testimonials, as well as all the folks we wrote about in the book, as well as the 20-plus years of being in this business and learning every day, and now having an opportunity to share what I've learned and what my colleagues Bill and Naren have learned with anybody that, that's interested. So here we go. We're opening the box. All right, it's a box. There's a lot of books in here. There's a little— Ah, here we go. And here it is. It's done. It's, it's a thing. The Thought Leadership Handbook: How the Experts Elevate Their Big Ideas and How You Can Too. Um, I— this is a big deal. I'm, I'm— this is a rare moment. I'm speechless. That too will pass. But I really want to make sure that everybody that's interested in this and has been supporting us, uh, can see that we've got it. And I hope you're gonna get one in your hands soon. Thank you.