Peter Winick breaks down why creators publish: to promote a product or event, to teach a framework or methodology, or to share an insight that struck them. Without a clear purpose for each piece, you won't know if it actually worked.
Hey there, it's Peter Winick. I'm the founder and CEO of Thought Leadership Leverage. And today I wanted to share with you an observation that I've had over the last couple of weeks, maybe a couple of months, in some frustrations that some of our clients have when they're putting work out, putting thoughts out into the universe. So I think there's 3 primary reasons that we put things out, right? There's promotion. Hey, I have a new book coming out and it's coming out on such and such a date and I'd really appreciate If you bought the book, or I've got a webinar coming up or something. So we're clearly promoting something, and that's okay. Another reason to put something out is to explain something. Maybe you had a breakthrough. Maybe you've got a new way to think about a model or a framework or methodology that you've developed, and you want to explain to your followers why this might be interesting, why this might be helpful to them, how they might be able to use it in their work. And that's explaining, right? That is, that's more in line with teaching. And then the last thing is sharing something you've learned. It may be direct. directly correlated or connected to what you do or not. It could be sharing a couple of insights from a recent article that you read or an outcome of a conversation that got a light bulb to go off. So I think what happens is when we're not clear as to why we're putting something out there and what we would like an outcome to be, it gets a little fuzzy. So hopefully using this sort of thinking or framing of sharing, promoting and explaining might be helpful to you. And if it is, I'd love to hear your, your thoughts. Thank you.
