Peter Winick argues that chasing virality on LinkedIn, TikTok, and Instagram often backfires. Instead, creators should focus on delivering genuine value from their unique perspective. Viral reach may follow, but credibility matters more than likes.
Hey there, it's Peter Winick. I'm the founder and CEO at Thought Leadership Leverage. And today I want to share with you a thought that's been rattling through my head over the last couple of weeks. And it's the difference between trying to be viral or trying to go viral and consistently being valuable. And what I'm starting to see a lot of, whether it's on LinkedIn or TikTok or Instagram or whatever, people really, really pushing what they think are hacks to be viral, whatever that might mean, to have lots of likes and links and followers and followings and comments and all that sort of stuff. And, and, you know, I think you can sort of sense when people are trying too hard to get to an outcome that's not organic, that's not natural. My feeling and my experience has always been that every time you put something out there, every piece of content, whether that's a blog, whether that's an article, whether that's a video, whether that's a thoughtful comment that you're putting on somebody else's, just be valuable. Try to be valuable based on your perspective, on your experiences, on your take, on what you've seen and what you can share. And the viral may come, or quite frankly, it might not, but you can always be valuable. And trying to be viral, I think, is damaging to one's reputation and one's brand. Would love to hear what you think. Thanks so much.
