Peter WinickFounder and CEO @ Thought Leadership Leverage

What can you do that is of service to your clients and to your business?

15 Jun 2023 · 1 min

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1:22

In this brief monologue, Peter Winick, founder and CEO of Thought Leadership Leverage, addresses a common dilemma faced by thought leaders, authors, consultants, and speakers: the fear of appearing self‑serving or sales‑y. He argues that serving clients and advancing one’s own business objectives do not have to be mutually exclusive. By creating high‑quality thought‑leadership assets—such as market‑pattern snippets, research papers, and white papers—professionals can simultaneously demonstrate expertise, attract new business, and deliver value to existing clients. Winick invites listeners to consider how to integrate client‑serving and self‑serving activities in ways that meet business goals while elevating client outcomes.

Chapters

Hi there, it's Peter Winick. I'm the founder and CEO at Thought Leadership Leverage, and here's the idea, the thought that I'd like to share with you today, and that's this: many thought leaders, authors, consultants, keynoters, speakers, whatever, struggle with not wanting to be seen as self-serving, not wanting to be seen as salesy, not wanting to be that guy, right? So they default a little bit more to being client-serving and only client-serving. And I'm not saying not serve your clients and not serve them as best that you can and then some. But what I am suggesting is there are things that you can do that are both self-serving and client-serving at the same time. They don't need to be separate. They can be done together. Things like putting together high-quality snippets of thought leadership based on patterns that you're seeing in the marketplace that you can put out there that shows that you've got some insight, but also shows that, um, uh, you know, but also gets people to lean in and say, maybe you're the, you're the one that could help me with this. It could be research papers, it could be white papers. There's so many different ways that you can do it. But my suggestion or my question today is really, how do you start thinking about being client-serving and self-serving at the same time in a way that meets your business objectives and elevates your clients? Love to hear your thoughts.