Peter Winick shares a question that cuts through vague professional messaging: what do you do, and for whom? Most people speak in teacher-like language that obscures their value proposition, making it hard for others to know when to hire them. Sharpening this answer leads to clearer positioning and better referrals.
Hey there, it's Peter Winick. I'm the founder and CEO of Thought Leadership Leverage, and today I wanted to share with you a question I've been using a lot lately, and it's really helped give me some insight into areas that a lot of authors and thought leaders and such struggle with. So the question is this, you know, I'll ask folks, what do you do and how do you do it and the clients that you serve, and I hear a lot of noise. I hear a lot of the, you know, the voice of the teacher From the peanuts, wah wah wah wah wah, and I just don't get it. And I've boiled the question down to: What is it that you do, and for whom do you do it? And then I just pause. So again, what is it that you do, and for whom do you do it? And I don't do that in a in a patronizing way. I do that in a way to seek to understand, and oftentimes people will will sort of look up or cock an eyebrow. and really not be able to answer that question in a clear and concise way that would bring someone to action, that would bring someone to a place where they understand when to call that person or when to refer that person, the types of problems that they're best in class in solving. So again, I would ask you to maybe ask yourself the question, what do you do and for whom do you do it? And get really tight and really clear on that. Love to hear your thoughts. Thanks so much.
