Edu-marketing is when big corporations fund educational content for small businesses and consumers, not to sell directly but to build brand loyalty. American Express Open, Chase, and Bank of America sponsor Khan Academy. It's sponsorship that teaches instead of pitches.
Edu-marketing. So the education part is to the end user. So whoever's going to be exposed to your content. That could be a consumer or it could be the small and mid-sized business. The marketing side is the marketing budget that it's coming from at a large company. So think of American Express Open. Think of Chase Inc. Think of Bank of America sponsoring Khan Academy now. I have a question. Back in the day, this might have been called sponsorship. But it's using content and education as a way to deepen a relationship with a client. So American Express Open has amazing, wonderful content out there for small and mid-sized business owners. Most small and mid-sized business owners don't want to listen to American Express to tell them how to run their business. They'd rather listen to experts like you guys tell them how to do that. So that's how sort of that works. Make sense?
