Authors spend 70% of their time on books but earn only 5% of the revenue from them. The speakers discuss why B2B products like assessments and video courses generate bigger paychecks than traditional publishing, even though they lack a book's visibility.
How many of you have written a book? How many of you have made any real money from your book? Direct number of books sold? Really? That's real money? Whatever you consider real money. Whatever you consider real money. The book— and I'm not talking about that it leads to something else. What's that?
I said not enough money for the amount of effort I put in.
Right, right. So it's usually, you know, you're going to spend 70% of your time the year a book comes out on your book and get 5% of your revenue directly from that book. That's just shit math. Like, that's bad math, right? Assessments don't get, or video-based learning don't get the press that some of these others do because it's all a B2B sale. So it doesn't get that PR and you're not on the Today Show and it's not all that sexy, but the checks are pretty sexy.
