Instructional designers need to show a clear before-and-after result, like a weight-loss ad. Define how learners will perform better and measure the business outcome: more productivity, cost savings, or revenue growth. Training is an investment that demands tangible proof it worked.
How are you going to know if you taught it well? How many of you have thought about that as you're developing the content? Like, this is really cool. How do I really know if the learner has learned? Seems pretty obvious, right? If I was in the Jenny Craig business, it's really easy. I show a picture of a large person, right? Then we say some time's passed, and we show a picture of a smaller person. So they're in the business of making larger people small, right? What's your before and after? People need to understand what the promise is you're making. They're making an investment, not an emotional input into you. So you've got to show them, as a result of taking your employees' valuable time and energy and some of your money, they will be better at. And as a result of them being better at, your business will X.
