Peter Winick asks an audience what makes speakers great. They name good content, connection, energy, and authenticity. Then he explains how to reshape stage material so corporations actually want to buy it.
So first off, a couple of assumptions we're going to talk about are things like what makes a speaker great, right? Anybody want to throw something out there in terms of what makes a speaker great? Good content. Good content, said Patricia. Good, yeah. Connection. Connection. Energy. Energy. Authenticity. Authenticity. Awesome. Cool. I agree with all those. It has nothing to do with what makes great content sellable into the corporate market. So there needs to be a shift of what you're doing here on the stage and what your content is representing to a corporate buyer.
