Creators should define what their audience will think, do, or believe differently after engaging with their content. A clear promise attracts the right clients, sets expectations, and gives you a way to measure whether your work actually lands.
I wanted to have you think about one thing, and that one thing is, what is the promise that you're making people that as a result of consuming your content, as a result of seeing you speak, as a result of going to your workshop or reading your book, whatever it is, as a result of being exposed to your content, What is the promise that you're making? Meaning, what will they be able to do, think, act, believe, or behave differently as a result of being exposed to your content that they weren't able to do as well before? And if you can think about that and clarify that and articulate that, it's gonna make a lot of things that you do easier. It's gonna help you attract the right types of clients for the right types of things. It's gonna help you level set expectations, and it gives you a tool to go back on to say As a result of us doing X, whatever that intervention was, be it in, in real time, be it digital, be it whatever, you're now able to do Y quicker, better, faster, or smarter. So understand what the promise that your content makes is, and always try to deliver on that promise through your content. Thank you.
