Pick one thing to be known for instead of scattering yourself across unrelated topics. Dig through your past work to find the thread that keeps showing up, then lean into it. Audiences trust depth over breadth.
So let's park it like the branding issue. If there is a theme that can be logically tied through all of it, great. If you used to be writing about gardening and now it's parenting, unless we're burying our kids and hoping they grow up better, probably not connected. No. Right? But if there's— what I find actually is when you look at it through, oftentimes you see there's sort of a It's almost an intellectual archaeological dig. Like you can see little kernels of things that you've developed sort of in your stuff 10 years ago or 5 years ago that you might not have used certain words on. So as long as it's connected, what you don't want is, here's the deal, when you're developing your platforms and developing what you're doing, nobody wants to come to you as the expert in 38 different things. That's my mother. Right? You need to be the expert in— That was, I thought that was good. Sorry. Whatever. Thank you. Starve a cold, feed an ego. Thank you. They want to come to you to be the expert in one thing. So if there's consistency in the different iterations of it, then it's cool. If not, sometimes you've got to let it go.
